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Business Email Acquisition

The 4 L’s of a Successful Lead Generation Strategy

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Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. Continue reading “The 4 L’s of a Successful Lead Generation Strategy”

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Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales

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Throughout my career working with B2B email marketing data, I’ve noticed that even as technology and tools change at light speed, my clients’ bottom-line goals remain largely unchanged. They’re looking for results and a healthy return on their investment. Sometimes these clients run successful customer-focused email campaigns but hit a wall when trying to reach new prospects with a B2B acquisition campaign. Continue reading “Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales”

Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales

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Throughout my career working with B2B email marketing data, I’ve noticed that even as technology and tools change at light speed, my clients’ bottom-line goals remain largely unchanged. They’re looking for results and a healthy return on their investment.

Continue reading “Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales”

5 tips to accelerate customer acquisition

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The goal of marketing is simple — to gain customers. All efforts to increase awareness, build credibility, and acquire leads must ultimately result in a person using or purchasing your product or service. But gaining a customer, especially a new one, can be a difficult task. It’s not easy to convince people to part with their money, and it’s especially difficult to do so over the internet. Continue reading “5 tips to accelerate customer acquisition”

The Role of Email Marketing in New Business Acquisition

business-email-acquisition.jpgEmail marketing certainly still has a place in the world, especially for growing agencies looking to acquire new clients and increase client retention. Take a look at several ways email should be used in any marketing strategy. Continue reading “The Role of Email Marketing in New Business Acquisition”

Collaboration May Be Key to Improving Customer Acquisition

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It takes more than the marketing arm to pull in new customers these days. “Killer creative doesn’t get the job done, you have to combine marketing and technology,” said Greg Grdodian, CEO at Reach Marketing, at Direct Marketing News’ Marketing&Tech Partnership Summit held January 28 in New York City. Continue reading “Collaboration May Be Key to Improving Customer Acquisition”

Better email acquisition is key for big data success

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Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.

Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers to tie data to individual consumers through their email addresses. Continue reading “Better email acquisition is key for big data success”

B2C Customer Acquisition System Debuts

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CertainSource’s Source Efficiency Index helps consumer marketers fish for leads in the right places.

Fishin’ for better customer acquisition Continue reading “B2C Customer Acquisition System Debuts”

Email Acquisition Tactics – Fair Game or Dirty Business?

email marketing.pngNothing gets the email marketing crowd going like the topic of adding people to brands’ email lists without their permission. Rightly so, as the most significant strength of email marketing is that permission is provided by the subscriber to the brand to send them advertising!  Continue reading “Email Acquisition Tactics – Fair Game or Dirty Business?”

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