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Business Email Acquisition

The Role of Email Marketing in New Business Acquisition

business-email-acquisition.jpgEmail marketing certainly still has a place in the world, especially for growing agencies looking to acquire new clients and increase client retention. Take a look at several ways email should be used in any marketing strategy. Continue reading “The Role of Email Marketing in New Business Acquisition”

Collaboration May Be Key to Improving Customer Acquisition

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It takes more than the marketing arm to pull in new customers these days. “Killer creative doesn’t get the job done, you have to combine marketing and technology,” said Greg Grdodian, CEO at Reach Marketing, at Direct Marketing News’ Marketing&Tech Partnership Summit held January 28 in New York City. Continue reading “Collaboration May Be Key to Improving Customer Acquisition”

Better email acquisition is key for big data success

email acquisition

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.

Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers to tie data to individual consumers through their email addresses. Continue reading “Better email acquisition is key for big data success”

B2C Customer Acquisition System Debuts

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CertainSource’s Source Efficiency Index helps consumer marketers fish for leads in the right places.

Fishin’ for better customer acquisition Continue reading “B2C Customer Acquisition System Debuts”

Email Acquisition Tactics – Fair Game or Dirty Business?

email marketing.pngNothing gets the email marketing crowd going like the topic of adding people to brands’ email lists without their permission. Rightly so, as the most significant strength of email marketing is that permission is provided by the subscriber to the brand to send them advertising!  Continue reading “Email Acquisition Tactics – Fair Game or Dirty Business?”

Better email acquisition is key for big data success

email-aquisition

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.

Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers to tie data to individual consumers through their email addresses. Continue reading “Better email acquisition is key for big data success”

How Email Marketing Can Help Improve Sales & Client Acquisition

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Many of my clients continue to ask me for more ways to generate new business online.  While many of the things we focus on are traffic building and analysis, another key thing many of our clients can be doing better is drip marketing and building an effective newsletter campaign to people that have shown continued interest in your products or services. Continue reading “How Email Marketing Can Help Improve Sales & Client Acquisition”

How to Use Email Marketing as a Customer Acquisition Tool

email-acquisition

Looking for a customer acquisition tool? An impressive 89% of marketers say that email is their primary channel for lead generation. This is why email marketing is one of the most powerful customer acquisition tools available to business owners. It’s relatively inexpensive and can have tremendous benefits over time. The tips below will help you get your email marketing process on the right track so you can begin to build your customer base. Continue reading “How to Use Email Marketing as a Customer Acquisition Tool”

10 B2B Sales Trends to Watch for in 2017

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Business-to-business sales are an entirely different paradigm than business to consumer sales, and operates by its own set of rules, as it should! This is a very exciting time for Business to Business sales, thanks to changing outlooks and new marketing trends. 2017 will bring with it new momentum and the need for updated expertise. Continue reading “10 B2B Sales Trends to Watch for in 2017”

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