Email Acquisition: Focusing on the Forest, Instead of the Trees

As email marketers we often get ‘in the weeds’ – focused on whether or not the opt-in box is checked (if you’re collecting email addresses from Canadians, CASL says it matters), agonizing over where the email sign-up call-to-action appears on your Website and trying to figure out if someone who offers to send your ‘sign up

7 Tips for Achieving the Optimum Email Database

 

While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database at its optimum level. 

5 Insights from the Email Acquisition Panel at Email Insider Summit

Acquiring quality subscribers is an integral process of any successful email marketing campaign. Yesterday I moderated a panel called “Converting Consumers Into Subscribers: Acquisition Strategies” at the 2013 Email Insider Summit, exploring just how email marketers can effectively grow their email marketing lists with quality subscribers.

Case Study: Boosting ROI with Fewer Email Addresses

An ever-expanding email list doesn’t always mean you’re reaching more people. About 30 percent of people change their email addresses every year, and some reports estimate more than 70 percent of email marketing lists are comprised of inactive subscribers.

Using Social Media for Customer Acquisition

Once you have your channel strategies tuned up and ready to go, it’s time to focus on ways to utilize your social presence to both improve brand awareness and acquire new customers. While there is no one size fits all approach, there are a number of tactics that will give you the greatest opportunity for success:

The State of Email Marketing Mergers and Acquisitions

The first mergers and acquisitions wave of the relatively mature email marketing industry happened before, during, and immediately after the dot-com era, when we saw leading players like Bigfoot Interactive, FloNetwork, @Once, and CheetahMail get absorbed by bigger players.

The 5 S’s of Email Marketing

I feel with a slew of technology, algorithms, and marketing automation tools sometimes we forget the simple attributes that make an email message effective. Here, I’ve listed what I feel are the top five qualities of successful email marketing

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

7 Email Acquisition Best Practices for Email Marketing

Email lists comprised of highly targeted prospects and customers deliver higher open and click-through rates and, ultimately, revenue. Therefore, acquiring email addresses for new prospects likely to respond to your email marketing campaigns should be top priority for all email marketers. Easier said than done, right? Wrong! Building your list is as easy as following established email marketing best practices like those below.