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Business Email Acquisition

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

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Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging via one channel, and following that up with additional messages through related channels, you significantly increase opportunities for brand engagement and establishing lasting relationships. Continue reading “3 Ways to Acquire Email Addresses with Cross-Channel Marketing”

Email Marketing for Customer Acquisition Strategy

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Using Email Marketing to Acquire New Customers

Email is the “old faithful” of the digital technology world.   It is a universally used tool that everyone sits down to check at work or home.  Even as technology has advanced, email has remained.  With the growth of Smartphone’s, email has only grown in use. Continue reading “Email Marketing for Customer Acquisition Strategy”

11 Ways to Improve Email Acquisition

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In a world where we’re more attached to our inboxes than ever, email campaigns are a professional way to share content and provide offers to potential clients. Newsletters are longer than social media posts and don’t get buried by the competition as quickly. Once you have the great content it’s all about building your audience. Here are our 11 ways to grow your email base. Continue reading “11 Ways to Improve Email Acquisition”

How to Maximize Your Email Acquisition

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With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning. Continue reading “How to Maximize Your Email Acquisition”

What Email Marketing Acquisition Best Practices and a First Date Have in Common

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When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start. Continue reading “What Email Marketing Acquisition Best Practices and a First Date Have in Common”

The 4 L’s of a Successful Lead Generation Strategy

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Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. Continue reading “The 4 L’s of a Successful Lead Generation Strategy”

Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales

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Throughout my career working with B2B email marketing data, I’ve noticed that even as technology and tools change at light speed, my clients’ bottom-line goals remain largely unchanged. They’re looking for results and a healthy return on their investment. Sometimes these clients run successful customer-focused email campaigns but hit a wall when trying to reach new prospects with a B2B acquisition campaign. Continue reading “Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales”

Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales

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Throughout my career working with B2B email marketing data, I’ve noticed that even as technology and tools change at light speed, my clients’ bottom-line goals remain largely unchanged. They’re looking for results and a healthy return on their investment.

Continue reading “Focus On Fundamentals To Drive B2B Email Acquisition Success And Ignite Sales”

5 tips to accelerate customer acquisition

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The goal of marketing is simple — to gain customers. All efforts to increase awareness, build credibility, and acquire leads must ultimately result in a person using or purchasing your product or service. But gaining a customer, especially a new one, can be a difficult task. It’s not easy to convince people to part with their money, and it’s especially difficult to do so over the internet. Continue reading “5 tips to accelerate customer acquisition”

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