How To Use Email Marketing To Drive Customer Acquisition

People check their emails.

That’s why email marketing works. Gaining access to someone’s Inbox is as close to being invited for dinner as you can get in the digital space. Although some people do use “throw away” accounts, most are extremely judicious when giving away their addresses—only signing up for email newsletters from companies they’re truly interested in hearing from. Which is why inbound marketers are always advising business owners to “Start a list!”

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging via one channel, and following that up with additional messages through related channels, you significantly increase opportunities for brand engagement and establishing lasting relationships.