Better email acquisition is key for big data success

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.

Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers to tie data to individual consumers through their email addresses.

How Email Marketing Can Help Improve Sales & Client Acquisition

Many of my clients continue to ask me for more ways to generate new business online.  While many of the things we focus on are traffic building and analysis, another key thing many of our clients can be doing better is drip marketing and building an effective newsletter campaign to people that have shown continued interest in your products or services.

How to Use Email Marketing as a Customer Acquisition Tool

Looking for a customer acquisition tool? An impressive 89% of marketers say that email is their primary channel for lead generation. This is why email marketing is one of the most powerful customer acquisition tools available to business owners. It’s relatively inexpensive and can have tremendous benefits over time. The tips below will help you get your email marketing process on the right track so you can begin to build your customer base.

10 B2B Sales Trends to Watch for in 2017

Business-to-business sales are an entirely different paradigm than business to consumer sales, and operates by its own set of rules, as it should! This is a very exciting time for Business to Business sales, thanks to changing outlooks and new marketing trends. 2017 will bring with it new momentum and the need for updated expertise.

HOW TO BUILD AN EMAIL LIST EIGHT SIMPLE YET EFFECTIVE TACTICS FOR BUILDING AN EMAIL LIST

One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care.