Email marketing certainly still has a place in the world, especially for growing agencies looking to acquire new clients and increase client retention. Take a look at several ways email should be used in any marketing strategy. Continue reading “The Role of Email Marketing in New Business Acquisition”
It takes more than the marketing arm to pull in new customers these days. “Killer creative doesn’t get the job done, you have to combine marketing and technology,” said Greg Grdodian, CEO at Reach Marketing, at Direct Marketing News’ Marketing&Tech Partnership Summit held January 28 in New York City. Continue reading “Collaboration May Be Key to Improving Customer Acquisition”
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.
Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers to tie data to individual consumers through their email addresses. Continue reading “Better email acquisition is key for big data success”
Business Email Acquisition 