4 Ways Email Improves Marketing Campaign Performance

Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong.

Email isn’t going anywhere anytime soon. In fact, Radicati Group predicts more than 54 percent of the world population will have an email account by the end of 2017. And that number will rise by another 400 million by the end of 2021.

Email Marketing Is a Double Win for Customer Acquisition, Retention

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome.