Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out on the couch – is to do the same. This captive audience is ripe for a well-crafted email campaign to lead to potential conversions. Continue reading “Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017”
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set. Continue reading “Why Best Practices Rule With Acquisition Email”
The quality of your email address list will directly correlate to the results generated from your various email marketing strategies. An accurate, well-targeted customer list will have a positive impact on your campaign’s response rates, click-throughs and ultimately, your end revenue. While this concept is easy to understand, you might not know exactly where to start when it comes to strengthening your own email list. Continue reading “6 Best Practices for Email List Acquisition”
Business Email Acquisition 