Nothing gets the email marketing crowd going like the topic of adding people to brands’ email lists without their permission. Rightly so, as the most significant strength of email marketing is that permission is provided by the subscriber to the brand to send them advertising! Continue reading “Email Acquisition Tactics – Fair Game or Dirty Business?”
Business-to-business sales are an entirely different paradigm than business to consumer sales, and operates by its own set of rules, as it should! This is a very exciting time for Business to Business sales, thanks to changing outlooks and new marketing trends. 2017 will bring with it new momentum and the need for updated expertise. Continue reading “10 B2B Sales Trends to Watch for in 2017”
While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database at its optimum level. Continue reading “7 Tips for Achieving the Optimum Email Database”
The first mergers and acquisitions wave of the relatively mature email marketing industry happened before, during, and immediately after the dot-com era, when we saw leading players like Bigfoot Interactive, FloNetwork, @Once, and CheetahMail get absorbed by bigger players. Continue reading “The State of Email Marketing Mergers and Acquisitions”
I feel with a slew of technology, algorithms, and marketing automation tools sometimes we forget the simple attributes that make an email message effective. Here, I’ve listed what I feel are the top five qualities of successful email marketing Continue reading “The 5 S’s of Email Marketing”
Business Email Acquisition 