Three Strategic Ways To Find More Customers With Acquisition Email Marketing

In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many available channels to connect with your targets, reaching new prospects and converting them are not synonymous.

How search and email acquisition campaigns benefit both channels

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.

Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out on the couch – is to do the same. This captive audience is ripe for a well-crafted email campaign to lead to potential conversions.

Why Best Practices Rule With Acquisition Email

Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set.

6 Best Practices for Email List Acquisition

The quality of your email address list will directly correlate to the results generated from your various email marketing strategies. An accurate, well-targeted customer list will have a positive impact on your campaign’s response rates, click-throughs and ultimately, your end revenue. While this concept is easy to understand, you might not know exactly where to start when it comes to strengthening your own email list.

4 Ways Email Improves Marketing Campaign Performance

Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong.

Email isn’t going anywhere anytime soon. In fact, Radicati Group predicts more than 54 percent of the world population will have an email account by the end of 2017. And that number will rise by another 400 million by the end of 2021.

Email Marketing Is a Double Win for Customer Acquisition, Retention

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome.

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging via one channel, and following that up with additional messages through related channels, you significantly increase opportunities for brand engagement and establishing lasting relationships.

Email Marketing for Customer Acquisition Strategy

Using Email Marketing to Acquire New Customers

Email is the “old faithful” of the digital technology world.   It is a universally used tool that everyone sits down to check at work or home.  Even as technology has advanced, email has remained.  With the growth of Smartphone’s, email has only grown in use.